It's been a running joke on the internet that in order to read a recipe you have to get through the blogger’s entire life story, but this is actually deterring the young people I talked to from searching for recipes on Google. “ People are sick of the Google recipe algorithm that prioritizes obscure search engine optimized blogs.
The idea of TikTok as a search engine isn’t new.īack in 2019, investment firm Andreesen Horowitz highlighted the potential of TikTok as a search engine, based on how Chinese users were evolving their use of Douyin, the Chinese version of the app.Īdd to this the fact that, according to data from Cloudflare, overtook Google as the most visited domain in the world in 2021 and there’s a fairly clear picture forming, in regards to TikTok being a key destination for discovery in 2022. If TikTok and Instagram are eating into that, that could have big implications, and not just for Google itself, but also for brands looking to connect with younger audiences, and maximize their discovery opportunities.ĭo you have a TikTok SEO plan in place? Should you? That’s not overly surprising, but the volume of searches that could imply is significant, with hundreds of millions of searches being conducted every minute via Google’s apps. “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. Google’s Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed see this as a risk, noting that: Could TikTok really become a competitor in the web search and discovery stakes, and move into Google’s territory?
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